Target audience and teaching objectives

Last updated on 2023-08-21 | Edit this page



  • Why is it essential to understand the target audience before starting the lesson development process?
  • How does prior knowledge affect learning?
  • How do learner profiles help define the learning outcomes?
  • What are SMART objectives?
  • How is Bloom’s Taxonomy used in formulating Learning Objectives?
  • How do good objectives help with focus and provide scope for the lesson?


By the end of this session, participants should be able to…

  • Explain the importance of a well-defined target audience.
  • List at least four things lesson developers should know about their target audience.
  • Explain how Bloom’s taxonomy and SMART framework can help define learning objectives.
  • Evaluate lesson objectives and make suggestions for improvements.
  • Explain how the objectives are used to give the lesson more focus.

Reading List

Discussion Questions

  • What should a good description of your target audience include?
  • What are the different ways the clear description of the target can be used?
  • Can you give examples from your teaching of a situation when prior knowledge impacted learning? Did that make you change the way you teach this particular content?
  • Why is specificity important when describing the target audience?
  • What is your experience using Bloom’s taxonomy to define lesson objectives? Do you find it helpful, and why?
  • Can you give some examples of unrealistic and realistic goals for specific audiences?

Homework/Reading for Next Week

Key Points

  • Getting a clear image of the target audience at the beginning of the lesson development process helps with better focus and making sure that the lesson will address the needs of the learners.
  • Understanding your audience’s prior knowledge will help you choose the right level of instruction and set realistic goals.
  • Communicating the target audience clearly will help you attract the right participants.
  • Bloom’s taxonomy serves as a very useful bank of action verbs for use in learning objectives.
  • SMART framework is a valuable tool used for defining clear objectives.